Privacy Policy

Last updated: 05 June 2026

Ellie Dublin manages this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a carefully curated shopping experience ("Services"). Ellie Dublin operates on the Shopify platform, which allows us to provide these services. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction through the Services or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, the Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand how your data is collected, used, and shared as described herein.

Personal data we collect or process

When we use the term "personal data," we mean information that identifies you or can be directly associated with you or another person. Personal data does not include data collected anonymously or data anonymised in a way that it cannot be identified or directly linked to you. Depending on how you use the Services, where you live, and applicable laws, we may collect or process the following categories of personal data, including inferences drawn from such personal data:

• Contact information including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit and debit card numbers, financial account numbers, payment card information, transaction details, payment method, payment confirmation, and other payment data.
• Account information including your username, password, security questions, settings, and preferences.
• Transaction information including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, and your previous transactions.
• Communication with us including data you provide when communicating with us, e.g., when submitting queries to customer support.
• Device information including data about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interactions with the Services, such as how and when you use or navigate the Services.

 

Sources of personal data

We may collect personal data from the following sources:

• Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal data;
• Automatically via the Services, including data from your device when you use our products or services, visit our websites, and through cookies and similar technologies;
• From our service providers when they are engaged to enable certain technology and collect or process your personal data on our behalf;
• From our partners or other third parties.

 

How we use your personal data

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

• Providing, personalising, and improving Services. We use your personal data to provide Services, including performing our contract with you, processing your payments, fulfilling your orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, organising delivery, facilitating returns and exchanges, enabling review submissions, and creating a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal data for better personalisation and improvement of Services.
• Marketing and advertising. We use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text messages, or post and displaying online ads for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activity on the Services.
• Security and fraud prevention. We use your personal data to verify the authenticity of your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and open an account, you are responsible for the security of your access data. We strongly recommend not sharing your username, password, or other access details with anyone.
• Communication with you. We use your personal data to provide customer support, be responsive, deliver effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings, potential or actual litigation, or other legal processes, and to investigate potential violations of our terms or rules.

 

Disclosure of personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• To Shopify, suppliers, and other third parties providing services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and delivery).
• To business and marketing partners for delivering marketing services and advertising to you. For example, we use Shopify to support personalised advertising using third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy notices. Depending on your location, you may have the right to request that we do not share data about you for targeted ads and marketing based on your online activity with different merchants and websites.
• When you provide instructions, requests, or otherwise consent to share certain information with third parties, such as for shipping products or using social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or acquisition, to comply with applicable legal obligations (including responding to subpoenas, court orders, and similar requests), to enforce terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

 

Relationship with Shopify

Services are hosted on Shopify, which collects and processes your access and usage data to provide and improve the Services. Information you provide through the Services will be transmitted and shared with Shopify and third parties in countries outside your location to provide and improve the Services. Additionally, to protect, expand, and improve our business, we use certain enhanced Shopify features, which include data and information derived from your interactions with our Store, along with other merchants and Shopify. Shopify may use personal data collected from your interactions with our store, along with other merchants, to provide these enhanced features. In such cases, Shopify is responsible for processing your personal data, including responding to your requests regarding your rights over the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and your rights, you can visit the Shopify Consumer Privacy Policy portal. Depending on your location, you can exercise certain rights regarding your personal data.

 

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on such sites. Information you provide on public or semi-public platforms, including information you share on third-party social media platforms, may be visible to other users of the Services and/or users of those third-party platforms without limitation regarding their use by us or the third party. Our inclusion of such links does not imply any endorsement of the content on such platforms or their owners or operators, except as published within the Services.

 

Children’s data

The Services are not intended for children, and we do not knowingly collect personal data from minors under the laws of your jurisdiction. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the contact details below to request deletion. On the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as defined by applicable law) personal data of individuals under 16 years old.

 

Security and retention of your data

No security measure is perfect or impenetrable, and we cannot guarantee "complete security". Additionally, any information you send may not be secure during transmission. We recommend that you do not use insecure channels to send sensitive or confidential information.

The retention period of your personal data depends on various factors, such as the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

 

Your rights and choices

Depending on your location, you may have some or all of the rights listed below concerning your personal data. However, these rights are not absolute and may apply only in certain circumstances, and we may refuse your request in accordance with the law.

• Right to access / information. You may have the right to request access to the personal data we hold about you.
• Right to deletion. You may have the right to request the deletion of the personal data we hold about you.
• Right to rectification. You may have the right to request correction of inaccurate personal data we hold about you.
• Right to portability. You may have the right to receive a copy of the personal data we have about you and request its transfer to a third party, under certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time via the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.

If you reside in the United Kingdom or European Economic Area (EEA), and subject to exceptions and limitations under local law, you can exercise the rights above as indicated in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal data and all your rights, including those related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests as permitted or required by applicable law. Under applicable law, you may appoint an authorised representative to submit requests on your behalf. Before accepting such a request from a representative, we will require proof that you have authorised them to act on your behalf and may also require direct confirmation of your identity. We will respond to your request in a timely manner, as required by applicable law.

 

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on your residence, you may have the right to lodge a complaint regarding our decision by contacting us using the details below or by contacting the relevant data protection authority in your country. For the EEA, you can find a list of competent supervisory authorities here.

 

International transfers

Please note that we may transfer, store, and process your personal data outside the country in which you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent agreements issued by the relevant UK authority, as applicable, unless the data is transferred to a country determined to provide an adequate level of protection.

 

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on this website, the "Last updated" date will be updated, and you will be notified in accordance with applicable law.

 

Contact

For any questions regarding this Privacy Policy or to exercise your rights, contact us via email at support@ellie-dublin.com. For the purposes of applicable data protection laws, we are the controller of your personal data.